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3678 Sony Corporation: A Case Study in Diversification. Sony Corporation established its global reputation with the introduction of the transistor radio in 1957. For over forty years it has manufactured electronics hardware. In the past five years it has diversified into entertainment, software and a host of related and converging fields. The diversification has been successful because Sony has identified all of its new projects with its brand name and reputation for quality: Its core competency in electronics has been at the heart of its successful diversification. 12 pgs. Bibliography lists 13 sources.
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3730 Case Study: Dowling Flexible Metals. This case examines Dowling Flexible Metals. A small tool and die shop it has rapidly expanded. It employs thirty machinists and a full time design and engineering department. Initially its competitive advantage was the ingenuity that developed because machinists were designing the parts. With the addition of the engineering department this hands-on design has been lost. Errors are occurring, deadlines are being missed and costs are rising. The firm must abandon its expansion plans and rediscover its ingenuity; its competitive advantage. 5 pgs. No bibliography provided.
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11831 Market Strategy for Dunkin Donuts. This paper will commit a study to understanding how Dunkin Donuts can bring more effort into their Twenty-Four hour services, which they offer under a new partnership with other companies. By understanding these objectives, we can learn how to create coupons, Form joint Ventures or Partnerships, expand products, and Less people working at those times. By realizing that the store makes most of its money at the times of 6am to 10am, we can see how these objectives need to be installed. 4 pgs, bibliography lists 4 sources.
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3791 A SWOT Analysis Of The McDonalds Corporation. This paper presents a brief SWOT analysis of the McDonald's corporation. It concludes that the company's greatest strengths are its brand image, its global reach, and immense financial resources. Its weaknesses are its inflexibility and inability to adapt easily to changing tastes. The opportunities lay primarily in a rapidly growing consumer market in developing countries, and an undertapped market for adults in developed countries. The company's greatest threat is competition and the insecurity of infinite demand for its core products. 5 pgs. Bibliography lists 1 source.
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3843 Acurain. Modesto is a town with a long history of irrigation use. In fact, it is probably one of the most experienced in the US. This points to strong brand loyalties and high barriers to entry. However, the population of Modesto is young and growing quickly. Many newcomers will be making their first sprinkler purchases and therefore be potential targets for a successful marketing campaign. The statistics indicate that the 20-44 age group is the largest market segment, followed by those under 15, those aged 45-64 and finally 65+. While Modesto is increasingly popular for young families, it is also a hotspot for retirees. This opens the door to several market segments. 12 pgs. No bibliography provided.
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4002 Lockheed Martin: Tradition and New Technologies. This paper is a business study of Lockheed Martin, #52 on the 2000 Fortune 500 list. It presents financial and structural information on the company, its history, its products and technologies, and its competitors. Lockheed has lately been acquiring new technology partners, and widening its hold on global communications satellite markets. This trend may prove extremely beneficial to a company that has traditionally supplied the US Air Force and other governments with fighter planes and military transport aircraft. 7 pgs. Bibliography lists 5 sources.
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4004 Lufthansa German Airlines. This paper looks at the present marketing strategy of Lufthansa German Airlines. It finds that the company's current strategy is positioned around quality conscious consumers and closely linked to the overall strategy of the Star Alliance. Lufthansa is constrained in what it can presently do, largely because of its external environment. However, it is currently in a position of strength with favorable trends influencing it from within and without. The recommendation is basically for a continuation of its current strategy with an increased effort to include price conscious consumers that could eventually be included in its target market strategy. 11 pgs. Bibliography lists 3 sources.
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